Win the Argument: The Art of Persuasive Writing

Think about a time someone persuaded you to do something — try a new food, watch a film, or agree with their point of view. How did they do it? Did they give you facts? Did they make you feel something? Did they make you feel silly for disagreeing? Persuasion is everywhere: in adverts, speeches, editorials, and even in the conversations you have every day. Skilled writers don't just state opinions — they use carefully chosen language tools to make readers feel that agreeing is the only sensible choice. Today you'll learn exactly how those tools work.